Positioning, What does it mean?, and Why it's critical?

Positioning, What does it mean?, and Why it's critical?



When a customer needs something, he usually goes to find it, in the sources that he knows.


That means, to be in the customer's mind.


So it's critical to be there, isn't it ? to be present in the usual customer's sources of solutions........ THAT'S TO BE POSITIONED!!!



............ AND POSITIONING , IS THE STRATEGY TO REACH IT!!!



Only positioned companies, companies that are inside of their customer’s mind, will only be the companies that will have some possibility to attract the customer attention (Discovering our potential solutions agents) and to be considered as a potential customer’s needs solution agent; the first step to create an offer.

Who doesn’t hard work now the positioning in renewables sector, creating ideas to attract the attention of the potential customers, will not be able to be a big renewables sector player because other companies that are working the positioning, will get it.

So, in this moment we must to answer only to one question :

I am doing something to be positioned? or to be positioned is something strategic in my company?

If your answer is YES IT IS, congratulations and

1.identify what are you doing,
2. analyze your results
3. analyze your actual positioning


and the most important : think about how can I improve it?

If you say NOT, I DON’T , you have a lot of HARD work to do, and a BIG OPPORTUNITY to grow, but you MUST START NOW!!, WITHOUT LOSING MORE TIME.

So, we have arrived at SECOND STAGE : (see FIRST STAGE if you didn't)

I understand that the competitiveness in my sector is increasing , and that means, lots of companies are working to call the attention of my potential customers, creating NOISE and confussion in my market, and I must work to be positioned to achieve the interest of my customers, but, How can I work the positioning?



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Positioning, What does it mean?, and Why it's critical?

When a customer needs something, he usually goes to find it, in the sources that he knows.

That means, to be in the customer's mind.

So it's critical to be there, isn't it ? to be present in the usual customer's sources of solutions........ THAT'S TO BE POSITIONED!!!

............ AND POSITIONING , IS THE STRATEGY TO REACH IT!!!

Only positioned companies, companies that are inside of their customer’s mind, will only be the companies that will have some possibility to attract the customer attention (Discovering our potential solutions agents) and to be considered as a potential customer’s needs solution agent; the first step to create an offer.

Who doesn’t hard work now the positioning in renewables sector, creating ideas to attract the attention of the potential customers, will not be able to be a big renewables sector player because other companies that are working the positioning, will get it.

So, in this moment we must to answer only to one question :

I am doing something to be positioned? or to be positioned is something strategic in my company?

If your answer is YES IT IS, congratulations and
1.identify what are you doing,
2. analyze your results
3. analyze your actual positioning
and the most important : think about how can I improve it?

If you say NOT, I DON’T , you have a lot of HARD work to do, and a BIG OPPORTUNITY to grow, but you MUST START NOW!!, WITHOUT LOSING MORE TIME.

So, we have arrived at SECOND STAGE : (see FIRST STAGE if you didn't)

I understand that the competitiveness in my sector is increasing , and that means, lots of companies are working to call the attention of my potential customers, creating NOISE and confussion in my market, and I must work to be positioned to achieve the interest of my customers, but, How can I work the positioning?