CUSTOMIZING. . ..
. . . . TAILOR MADE SERVICES
The customers have their particular needs, and we must adapt to them, creating tailor made services if we want to get a value added positioning in their minds.
..
.
.
For the next years, there'll be a lot of new companies that come in from mature sectors, where adapting the service policies to customer's needs is a commodity..., just only a requierement to survive.
With this background is easy to now their marketing strategy orientation, isn’t it? ,
and then, by the moment, we only must answer ONE QUESTION :
Have I the capability to adapt my service policy to the need of each customer?
If I can say YES, I’m in the right way to play in this new scenario, although I need to answer lots of questions before to sing victory…..
If I can’t answer affirmatively to this question, and I answer NOT, I CAN’T, I must work to create a strategy plan to achieve the adaptation of my all service strategy to my customer’s needs.
and then, by the moment, we only must answer ONE QUESTION :
Have I the capability to adapt my service policy to the need of each customer?
If I can say YES, I’m in the right way to play in this new scenario, although I need to answer lots of questions before to sing victory…..
If I can’t answer affirmatively to this question, and I answer NOT, I CAN’T, I must work to create a strategy plan to achieve the adaptation of my all service strategy to my customer’s needs.
.
.
.
So, we have arrived at FIRST STAGE :
.
I understand that my sector is changing, and I must
adapt to it, but, How can I do it?
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CUSTOMIZING. . ..
. . . . TAILOR MADE SERVICES
The customers have their particular needs, and we must adapt to them, creating tailor made services if we want to get a value added positioning in their minds.
For the next years, there'll be a lot of new companies that come in from mature sectors, where adapting the service policies to customer's needs is a commodity..., just only a requierement to survive.
With this background is easy to now their marketing strategy orientation, isn’t it? ,
and then, by the moment, we only must answer ONE QUESTION :
Have I the capability to adapt my service policy to the need of each customer?
If I can say YES, I’m in the right way to play in this new scenario, although I need to answer lots of questions before to sing victory…..
If I can’t answer affirmatively to this question, and I answer NOT, I CAN’T, I must work to create a strategy plan to achieve the adaptation of my all service strategy to my customer’s needs.
So, we have arrived at FIRST STAGE :
I understand that my sector is changing, and I must
adapt to it, but, How can I do it?
. . . . TAILOR MADE SERVICES
The customers have their particular needs, and we must adapt to them, creating tailor made services if we want to get a value added positioning in their minds.
For the next years, there'll be a lot of new companies that come in from mature sectors, where adapting the service policies to customer's needs is a commodity..., just only a requierement to survive.
With this background is easy to now their marketing strategy orientation, isn’t it? ,
and then, by the moment, we only must answer ONE QUESTION :
Have I the capability to adapt my service policy to the need of each customer?
If I can say YES, I’m in the right way to play in this new scenario, although I need to answer lots of questions before to sing victory…..
If I can’t answer affirmatively to this question, and I answer NOT, I CAN’T, I must work to create a strategy plan to achieve the adaptation of my all service strategy to my customer’s needs.
So, we have arrived at FIRST STAGE :
I understand that my sector is changing, and I must
adapt to it, but, How can I do it?
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