Innovation Management. A competence differentiation strategy.
To create a competence differentiation isn’t easy.
As the human evolution based in natural selection, it’s necessary to fuse a large sort of variables and skills as EXPERTISE , CREATIVITY, VARIETY , VISION, SECTOR KNOWLEDGE, … to reach it.
And after you have all these skills perfectly combined, it’s necessary to communicate them to be perceived by our prospects.
One way of combining all these skills to create a competence differentiation positioning is through the Innovation management.
There are two main ways to innovate :
Breaking off innovation -> creating new concepts that require a strong R+D investment.
Incremental innovation -> creating new concepts through a gradual evolution process as a result of a customer lifecycle management.
Innovation management is the way to create an incremental innovation process in your company, that means to profit the relationship with your customers to create new ideas , and to profit the expertise and structure of your organization to select them, and to create little improvements for your business.
The innovation management doesn’t require a large quantity of investment, and to do it, you only need in your company, an structured customer lifecycle model and a method to distil the ideas that emanate from them, to create new concepts and improvements.
That’s : Customer -> Ideas -> Products & Services.
The questions are :
To create a competence differentiation isn’t easy.
As the human evolution based in natural selection, it’s necessary to fuse a large sort of variables and skills as EXPERTISE , CREATIVITY, VARIETY , VISION, SECTOR KNOWLEDGE, … to reach it.
And after you have all these skills perfectly combined, it’s necessary to communicate them to be perceived by our prospects.
One way of combining all these skills to create a competence differentiation positioning is through the Innovation management.
There are two main ways to innovate :
Breaking off innovation -> creating new concepts that require a strong R+D investment.
Incremental innovation -> creating new concepts through a gradual evolution process as a result of a customer lifecycle management.
Innovation management is the way to create an incremental innovation process in your company, that means to profit the relationship with your customers to create new ideas , and to profit the expertise and structure of your organization to select them, and to create little improvements for your business.
The innovation management doesn’t require a large quantity of investment, and to do it, you only need in your company, an structured customer lifecycle model and a method to distil the ideas that emanate from them, to create new concepts and improvements.
That’s : Customer -> Ideas -> Products & Services.
The questions are :
Have I products? YES
SO,
How can I profit of my experience to create a competence differentiation strategy?
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Working the differentiation with the innovation management.
To create a competence differentiation isn’t easy.
As the human evolution based in natural selection, it’s necessary to fuse a large sort of variables and skills as EXPERTISE , CREATIVITY, VARIETY , VISION, SECTOR KNOWLEDGE, … to reach it.
And after you have all these skills perfectly combined, it’s necessary to communicate them to be perceived by our prospects.
One way of combining all these skills to create a competence differentiation positioning is through the Innovation management.
There are two main ways to innovate :
Breaking off innovation -> creating new concepts that require a strong R+D investment.
Incremental innovation -> creating new concepts through a gradual evolution process as a result of a customer lifecycle management.
Innovation management is the way to create an incremental innovation cycle in your company, that means to profit the relationship with your customers to create new ideas , and to profit the expertise and structure of your organization to select them, and to create little improvements for your business.
The innovation management doesn’t require a large quantity of investment, and to do it, you only need to have in your company an structured customer lifecycle model and a method into your organization to distil the ideas that emanate from them and to create the new concepts and improvements.
That’s Customer -> Ideas -> Products & Services.
The questions are :
Have I customers? YES
Have I products? YES
SO,
How can I learn from my experience to create a competence differentiation strategy?
To create a competence differentiation isn’t easy.
As the human evolution based in natural selection, it’s necessary to fuse a large sort of variables and skills as EXPERTISE , CREATIVITY, VARIETY , VISION, SECTOR KNOWLEDGE, … to reach it.
And after you have all these skills perfectly combined, it’s necessary to communicate them to be perceived by our prospects.
One way of combining all these skills to create a competence differentiation positioning is through the Innovation management.
There are two main ways to innovate :
Breaking off innovation -> creating new concepts that require a strong R+D investment.
Incremental innovation -> creating new concepts through a gradual evolution process as a result of a customer lifecycle management.
Innovation management is the way to create an incremental innovation cycle in your company, that means to profit the relationship with your customers to create new ideas , and to profit the expertise and structure of your organization to select them, and to create little improvements for your business.
The innovation management doesn’t require a large quantity of investment, and to do it, you only need to have in your company an structured customer lifecycle model and a method into your organization to distil the ideas that emanate from them and to create the new concepts and improvements.
That’s Customer -> Ideas -> Products & Services.
The questions are :
Have I customers? YES
Have I products? YES
SO,
How can I learn from my experience to create a competence differentiation strategy?
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